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| Source: Google/images Words that were flashed during a movie |
A simple definition of subliminal advertising is that, the human minds have different
levels of consciousness which is the dreaming state, conscious-rational and the
subconscious level. The subconscious level is not able to function through
logic or reasoning abilities and cannot differentiate what is real and what
might be fictional.
Subliminal messages control the thought. When these messages
are sent into the subconscious mind, it gives them the foundation to grow into
reality. Check out more on the history of subliminal messages http://oregonstate.edu/instruct/soc499/cordray/media/sublmgs.html
Subliminal advertising have proved in many cases to be an
effective tool. It involves the use of messages sent to the subconscious in
order to convince people about a particular product or service in depth into
their minds. If used properly, people
can use these messages to change the way they view the world around them
or even get someone to stop smoking or even using
drugs.
Organisations and subliminal advertising
Organisations and subliminal advertising
Companies make use of this concept to make people buy what
they don’t need and making people prefer a brand over the other. Check out how companies make use of advertising http://www.businessinsider.com/subliminal-ads-2011-5?op=1
There is a debate surrounding the use of these subliminal
messages as hidden persuasive messages used by some companies to influence audiences to buy their products/services. Do you
think it’s an ethical practice? What’s your view ?
I do not think that kind of advertising is ethical at all I believe consumers should be givewn the oppurtunuty to decide for themself whether to purchase an advertised or not and not be manipulated to do so
ReplyDeleteYes I agree with you, point taken
ReplyDeletei think its not ethical because they are ripping us off through our subconscious for their own benefits and one day they might lose customers if they do not change this technique of subliminal messages.They are somehow brainwashing us into believing that their brands are the best,if you advertise you must always show honesty,that way you will have loyal customers.
ReplyDeleteDangers of that would be that,these organisations might be regarded as not being credible. i totaly agree swith you, what they are doing is unethical
DeleteNna ke nagana gore dilo tseo tsa di subliminal advertising ke nonsense fela.they are manipulating our minds,i wonder ke mang atleleng le nyoko ya mohuta o?
ReplyDeleteLOL! Point taken Angel
Deleteadvertising is advertising whether subliminal or otherwise, it is not enforced upon the viewer and whether they choose to be persuaded by it or not is up to them, ethics are irrelevent in this case as long is it within the legal means then there is no foul play
ReplyDeleteWhat you just said is debatable.It will depend on which manner it was used.If it was that wrong, then why would McDonals regard it as a techical fault? #attached video
Deletethe is no law saying that you must not affect the minds, the aim of advertising is to manipulate the mind of our targetpublic inorder to promote our brands. there is nothing wrong using subliminal advertising to reach our goal.
ReplyDeleteDepends on how it has been used
DeleteThat's the fun part about advertising, Ad agencies are so smart that the convey two messages in 30 seconds within one advertisement.
ReplyDeleteSlick move yea?
Deletethey must just illegalise these type of advertising, if they haven't, coz it's inhuman.
ReplyDeleteMmm true
DeleteYa it realy takes out the humanity and leaves you defenseless.
ReplyDeleteEthics are an important part of PR which all companies should implement and practice. That's the way it should be.
ReplyDeleteYes, they should
Deletewell said sakhile, advertising is advertising... its up to you whether you wanna be persuaded or not
ReplyDeleteUsing the subconscious part of the human mind is beyond the audience control...
Deletepeople have the power to block whatever it is that advertisers are trying to store into their minds....its that simple
ReplyDeleteThat's the tricky part, using the subconscious part of the human mind is beyond the audeince control
DeleteI think most brands use advertising to take advantage of whoever is exposed to it.
ReplyDeleteYes. But is this form of advertising ethical?
DeleteI dont think its ethical bacause the audiences/customers should buy what makes them happy and not to be condemned.
ReplyDeletePoint taken. I agree
DeleteYho what a complex topic. I learnt something new today I had no idea subliminal advertising even existed,thanks!
ReplyDeleteInteresting isn't? You're welcome
Deletehooooo okay Toka it's fine, subliminsl advertising whatsover, didn't know about this but now I know, clever one sisi!
ReplyDeleteThank you :)
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ReplyDeleteI go by the idea that it is ethnical since there is no duress
ReplyDeleteThere actually is, if used in the bad.
Deletewow I have picked something from your blog, nice one girl.
ReplyDeleteThank you :)
DeleteI didnt know about this kind of advertising but thank you for telling us.Avertising for me is impotant in every form it builds brand awarness and promotes the company in many ways.
ReplyDeleteAdvertising is very important, that I have to agree with you
ReplyDeletewow i did not think advertising is that important but thank you for informing us
ReplyDelete