Doing it BIG in Nelspruit!

Last week Robert Gumede , IT millionaire mogul, celebrated his 50th birthday in style. The business tycoon billionaire mogul from Nelspruit, Mpumalanga in South Africa made headlines across the country for flying Rick Ross “Hottest MC in the Game” and R&B star Keith Sweat. It had people “HUH!” singing in anticipation throughout the party. The party also featured top South African artists like Khuli Chana, AKA, Zahara, Mafikizolo, Zakes Bantwini and Dr Malinga.



Source; Google/images
One of the international rappers at Robert Gumede's 50th birthday celebrations.

Media in events

That was quiet a smart PR technique, now who doesn’t know who he is? Great media publicity was carried out. The media covered quiet well. His reputation and extravagant way of life made it newsworthy for the media to cover it. He supplied the audiences with other celebrities.
After Robert received publicity for, Gumede wins R53m in UK court battle - City Press.

Tips on getting the media to cover your event.

1. To get the media to cover your event, you need to have something newsworthy.

2. Be “it” a cool deejay or a celebrity deejay or be “it” a super awesome performance that has goes along with the event the organization is planning.

3. Get the media engaged to cover the event.

4. Notify the media by sending out a media release and basically the media release is the 5W+1H (Who,Why,Why,What,Where and How).

5. Get other celebrity guests in the room.

Subliminal messages in advertising

Source: Google/images
Words that were flashed during a movie

A simple definition of subliminal advertising is that, the human minds have different levels of consciousness which is the dreaming state, conscious-rational and the subconscious level. The subconscious level is not able to function through logic or reasoning abilities and cannot differentiate what is real and what might be fictional.

Subliminal messages control the thought. When these messages are sent into the subconscious mind, it gives them the foundation to grow into reality. Check out more on the history of subliminal messages http://oregonstate.edu/instruct/soc499/cordray/media/sublmgs.html

Subliminal advertising have proved in many cases to be an effective tool. It involves the use of messages sent to the subconscious in order to convince people about a particular product or service in depth into their minds.  If used properly, people can use these messages to change the way they view the world around them or   even get someone to stop smoking or even using drugs.

Organisations and subliminal advertising

Companies make use of this concept to make people buy what they don’t need and making people prefer a brand over the other. Check out how companies make use of advertising http://www.businessinsider.com/subliminal-ads-2011-5?op=1

There is a debate surrounding the use of these subliminal messages as hidden persuasive messages used by some companies to influence audiences to buy their products/services. Do you think it’s an ethical practice? What’s your view ?